The Future of Hotel Investments in France: An Analysis of Market Trends, Investment Opportunities, and Risks


The hotel industry in France is at a pivotal moment, with various factors such as the COVID-19 pandemic, inflation, and geopolitical tensions shaping its future. This article aims to provide a comprehensive analysis of the current trends, investment opportunities, and risks in the French hotel sector, drawing from the latest studies and reports.

Market Size and Growth

According to a recent report by Mordor Intelligence, the Hospitality Industry in France is estimated to be worth USD 20.50 billion in 2023 and is expected to grow to USD 22.14 billion by 2028. This indicates a slow but steady recovery, especially after the devastating impacts of the COVID-19 pandemic.

The Role of Independent Hotels

Interestingly, 83% of French hotels between one and four stars are independent. This offers a unique investment opportunity, as these establishments often seek external funding for expansion or renovation.

Online Bookings

The same report states that 93% of bookings in France go through online tourism agencies. This highlights the importance of a strong online presence for hotels and offers an avenue for investors interested in the digital aspect of the industry.

Economic Factors

The industry is also grappling with economic factors like inflation and rising wages. The ongoing war in Ukraine has added another layer of complexity, affecting everything from energy prices to consumer confidence.


Investing in the French hotel industry requires a nuanced understanding of both global and local factors. While there are challenges, the resilience of the industry and the unique opportunities it offers make it an intriguing option for investors.

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